About 65% of marketers are currently struggling to draw in relevant web traffic and qualified leads. In fact, about 80% of new leads never translate into sales, either.
With a strong real estate lead generation strategy, you can set your business up for success. Without one, however, you could give competitors the chance to get in front of your prospective clients instead.
Don’t let that happen! Instead, use these five easy tips to develop a successful lead generation strategy. With these tips, you can build brand awareness and appear in front of more prospective buyers.
Then, you can start converting more web visitors into leads, setting your business up for success and growth.
Not sure where to get started? Keep reading for the five tips you need for an effective lead generation strategy today
1. Update Your Website
Your website continues marketing your business, even when your doors are closed. Maximize your chance of drawing fresh leads by updating your website. An eye-catching, easy-to-use website can encourage more form submissions and phone calls.
First, make sure your website is mobile-optimized. You can use Google’s Mobile-Friendly Test to double-check.
Then, update your website using user experience (UX) design trends. Ensure your site is easy to use, read, and navigate.
For example, you can speed up your page load times. People who have a negative experience on mobile are 62% less likely to make a future purchase. Even a single-second increase in load times can hurt conversions by 20%.
Make sure your forms are short, too. If they take too long to complete, people might leave.
Add more than one conversion opportunity to your website. For example, you can encourage people to contact you on each listing page. You can add buttons to your navigation bar or footer, too.
Don’t forget to add a real estate CRM IDX to your website as well.
Updating your website with your lead generation strategy in mind can help you generate fresh leads.
2. Respond With Facebook Messenger
Responding to a potential client’s questions quickly will show them you care about their customer experience. You can use Facebook Messenger to remain responsive.
Create a Frequently Asked Questions document to prepare answers ahead of time. You can reduce how long it takes to respond to questions.
Consider adding a chatbot to your website, too.
3. Use Google AdWords
Pay-per-click (PPC) advertising allows you to display digital ads in front of potential leads online. You can create text or display ads that can appear on Google search pages or other websites.
About 65% of consumers click on PPC ads. In fact, ads can boost brand awareness by 80%, too.
About 93% of Americans use the internet to find local businesses. PPC ads can even generate a 200% ROI, too!
You can use different platforms like Google AdWords (also called Google Ads) when building your real estate lead generation strategy. Using Google AdWords can get costly if you don’t have experience, though.
With Google AdWords, you’ll pay each time someone views (cost per impression) or clicks (cost per click) on an ad. If you don’t consider your targeting and improve your ad Quality Score (QS), the cost could rise. Your ROI could plummet as a result.
Before that can happen, consider working with an experienced digital marketing agency. They can create your paid advertisements for you. With their help, you can create more precise ad campaigns.
An experienced digital marketing agency can help you target your ideal clients, draw them to your website, and turn them into qualified leads!
As you develop your Google AdWords campaigns, consider creating a remarketing campaign, too. Remarketing ads will display in front of people who previously visited your website. You can use language like “Come Back!” to draw them back to your website.
Then, you’ll have a second chance to turn that visitor into a qualified lead!
4. Try Facebook Ads
Google AdWords is only one PPC advertising platform you should consider using. If you want to expand your reach online, consider creating paid advertisements with Facebook.
Your Facebook ads can appear across different Facebook and Instagram placements. One of the benefits of Facebook Ads is that they blend with organic content. People can view your stunning listings, click on the ad, and visit your website to learn more.
Remember, using PPC advertising can get costly if you lack experience. Consider working with a qualified marketing agency. They’ll develop your campaigns based on your specific targeting parameters.
With their help, you can save valuable time and money when creating your campaigns.
Facebook’s targeting parameters can help you get more precise to ensure your ads appear in front of the right people. You can narrow down who your ads appear in front of to save money.
When creating PPC ads on Google or Facebook, it’s important to consider your messaging. You have a character limit when writing your ads. Enticing messages and imagery can make or break your chance at a qualified lead.
Working with an experienced advertising agency can boost your real estate lead generation strategy.
You can generate brand awareness, gather more leads, and turn more prospects into happy clients!
5. Optimize Your Content
Search engine optimization (SEO) can help potential clients find your website content.
First, determine what your clients use when searching for real estate businesses. Gather keyword research using Google Trends, Keyword Planner, or SEMRush. Then, create content based on their search queries.
Create different forms of content, including blogs, videos, and infographics. Then, optimize your content with a focus keyword. Sprinkle a few secondary keywords into the content, too.
New search engine optimization trends pop up throughout the year. In fact, Google updates its search engine algorithm constantly. An experienced digital marketing agency can ensure your SEO lead generation strategy never falls behind.
Ranking higher on search engines like Google can help you generate brand awareness and website traffic. Then, you can direct more people to your forms, allowing you to boost leads!
Give Business a Boost: 5 Tips for Successful Real Estate Lead Generation
Don’t let your competitors get the chance to reach your clients first. Instead, use these five tips for a stronger real estate lead generation strategy. With these tips, you can boost your brand and draw more clients to your real estate business.
Need help developing your lead generation strategy? We’re here for you.
Get started with our team today!