Lead generation is the first step to getting in touch with potential clients. Many real estate professionals generate real estate leads through traditional or online marketing. However, the real work takes place to convert leads into real conversions. This is accomplished through consistent lead nurturing. Here are a few ways that real estate agents have successfully nurtured leads into real conversions:
With the number of online options, it is straightforward to lose leads. This is why it is essential to contact leads immediately once their contact information is submitted. It is advisable to call the leads within the first 5 minutes of their submission. Leads are very volatile and can transition from hot to cold within the first 10 minutes of generating the lead. Agents commonly attempt to call the lead up to 3 times until the lead is receptive to the call. Instant emails are also a great way to supplement calls when a phone call is not returned.
Leads require anywhere between 7-9 points of contact before converting into quality leads. The best way to nurture leads is through email campaigns. Real Estate CRM’s are beneficial in automating regular emails to ensure that leads continue to have your services top of mind. It also helps to have your contact information available on all emails if they are finally ready to reach out for more information.
Monthly newsletters are a great way to offer valuable information to leads regularly. For example, competitive Market Analysis (CMA’s) just listed MLS listings, promotions, and other pieces of information relevant to the lead’s inquiries help keep them informed with the latest trends and news about local real estate. It also helps establish professionalism and breadth of knowledge in your field.
Once leads are converted into closed sales, there is still potential to generate more business by continuing the conversation. For example, retention campaigns include referral programs designed to up-sell leads in exchange for word-of-mouth marketing; testimonials and personal reviews are also increasingly beneficial for generating new real estate leads from existing clients.
To learn more about the best practices for lead nurturing in real estate and how you can improve your digital marketing strategy for real estate lead generation, contact our Marketing Department at email@example.com.
To learn more about real estate lead nurturing and how you can improve your digital marketing strategy for real estate lead generation, contact our Marketing Department at firstname.lastname@example.org.